Behind Sunday League: Our Mission to Give Back Through Sport

Behind Sunday League:
Our Mission to Give Back Through Sport

At Sunday League, we're much more than a sports brand—we're a movement. For every pair of our signature SL PRO Grip socks you purchase, we donate a BRAND‑NEW pair to someone in need—no used, no leftovers, only fresh socks. Why? Because socks are one of the most requested items at homeless shelters—and one of the most neglected.

🧦 Why Socks Matter — A Simple Need, A Big Impact

Socks: the unsung heroes of basic human needs.

Shelters say socks top their wishlists—they’re consistently the most requested clothing item. - Fox13Seattle
Yet paradoxically, socks are often the least donated - DeliveringGood
A reader on Reddit aptly summarized it:

“Socks are the number one most requested item from homeless shelters, … every winter, people in large cities freeze to death or get gangrene from infections, often on their feet.” - Reddit User

That “simple” pair of sock brings warmth, protection and dignity—key needs for anyone sleeping on concrete or walking miles daily.

The Urgency: Health, Dignity, and Survival

Foot-related health issues plague the unhoused community:

Up to two-thirds of homeless individuals report foot health issues, including painful infections and blisters, and one-fifth require follow-up treatment - National Library of Medicine
Chronic conditions like diabetes magnify the risk of serious complications—wet or worn socks can lead to tinea pedis, ulcers, infections, even amputations.

From Seattle to Phoenix, countless organizations echo the same plea: socks. Dignity for Divas’ annual “10 for 10 Sock Drive” emphasizes the need for moisture-wicking, medicinally safe socks—one group even notes $8 worth of socks can cover a full year’s needs for one person fox13seattle.com.

Our Promise: One Sold, One Given—Because It Counts

From the very start, Sunday League set out not just to play the game, but to change it:

Buy a pair of SL PRO Grip socks—designed for performance, grip, and comfort.
We donate a fresh, brand-new pair of athletic socks to a homeless shelter or charity partner—never used, always new.

We chose socks as our giving anchor because this is exactly where the need hits hardest—and not in small numbers.

Organizations like Delivering Good have collected 12 million new pairs since 2016, showing this isn’t a niche issue—it’s a national crisis - Delivering Good
Corporate sock drives also speak loud: UPS employees donated 11,000 pairs in Louisville alone, with shelters confirming socks are “probably the most requested” items - WLKY

How Your Purchase Makes a Difference

Let’s make it real:

You buy 1 pair of SL PRO Grip socks.
We donate 1 pair of new athletic socks.
That helps protect feet from blisters, fungal infections, frostbite, and more.
That literally helps people walk safely to food banks, jobs, shelters—and feel human doing it.

Our service isn’t just transactional. We partner with trusted local nonprofits and shelters—on the streets, in gyms, at charity events—to carefully hand out donations. Each sock gift is an act of human connection: someone knowing that they matter.

Behind the Scenes: More Than Just Giving

Our mission isn’t passive.

We research: What kind of socks are best? (Moisture‑wicking, reinforced seams, darker colors to hide stains—a lesson learned from Bombas)
We donate carefully: NO used socks—shelters often can’t accept them for hygiene reasons reddit.com.
We engage personally: Volunteer shelter visits, and meaningful conversations drive our mission—like Bombas’ founders who actively distribute donation socks.

A Bigger Picture: Sport, Community, and Change

Why sports? Because sport builds more than muscle:

Community: on the pitch and beyond.
Collaboration: teamwork in sport mirrors the collective effort to tackle homelessness.
Empathy: playing together reminds us how everyone deserves humanity and respect.

Sunday League is your team on the field—and your ally off it. Every time you wear SL PRO, you’re wearing your solidarity, sending hope to someone who matters.

What You Can Do—Step Into the Game

1. Support our mission.
Buy a pair of SL PRO Grip socks. One pair = one donation. You’re keeping someone’s feet—and spirit—safe.

2. Spread the word.
Share this mission on social media. Boost awareness, normalize giving new socks, and tag #BehindSundayLeague.

3. Volunteer or partner.
We’ve got open arms for local shelters, sports clubs, and businesses wanting to host sock drives or volunteer together. Let’s amplify impact in your community.